Project Description
Advertisement for Team Rubicon
Collaboration with Amado Chavez
Project Goal
The goal of this project is to design an advertising campaign to target millennials to donate to this non-profit organization named Team Rubicon, which sends veterans to real-world disasters globally.
Millennials are always on the phones and make a big deal when their phone screens become cracked or damage and believe that their world is falling apart when in reality there are many real-world disasters that are affecting many lives, which makes them realize that there are bigger disasters out there.
Design Process
For this project, I want my sketches to focus on the disasters and how millennials can make a difference with their donations, that they can be the hero's and the impact they have on veterans, when in time of need.
Advertisement Campaign
For the final advertisement campaign, we decided that this direction targets our audience directly in how we tend to over exaggerate about materialistic objects such as mobile devices which we wanted to apply for iPhone and Samsung users.
