Project Description
Package Design for African Spices
Project Goal
Create a package design for a hypothetical packaging company and its assets. The goal of this package is for the customer to sample spices from around the world.
Origin Spice Brand focuses on discovering the many spices across the globe. With Kos African Spice Collection as part of one the many collections of the Origin Spice Brand, we are immersed by the amazing traditional and cultural taste of the African country.
Design Process
The process below shows the list of names where I break down words from Afrikaans to English to educate my customers in emerging to the African culture. Along with package design, I was inspired by the African tribal patterns.
Logo Design
Logo
With our design Origin Spice Brand focuses on discovering the many spices across the globe which has the navigation compass as its brand.
Kos is inspired by the African pattern which is hand drawn to give to convey the texture and the grains of the African spices.
Typefaces Used
Nobel, Bold
Handlettering for Kos
Colors
CMYK: 29,30,38,0
HEX: #B9AA9A
CMYK:35,78,100,41
HEX: #733918
Package Design
Materials for this print include Neena Environmental Paper and Lithography print to print the brown color on the this environmental paper.
The reason why I wanted to do an environmental project, is for the paper tubes and the containers to be recyclable to help our environment.
Exterior Case for Spice with Paper Tube Labels
Front Cover Design of Paper Tube Holders
Front of each case where has the Kos is used as a pattern and integrating the compass from Origin Spice
Interior Design of Paper Tube Holders and Wooden Spoon
Each case is designated to the Northern, Southern,Western, Eastern, and Central regions of Africa which highlights where the origin of the spice is from and also has a QR which loads a Spotify playlist to the music of that region. We also include a guide and a Wooden Spoon holder to sample the spices for each of their dishes.
Final Package Design
